Building on the strong DeKuyper’s case business results, we applied the same approach across the entire Beam Suntory portfolio of legendary spirits, creating a consumer-centric digital experience called The Cocktail Project.

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Any enterprise that wants to increase its customer base by sending mobile messages should keep certain basic marketing rules in mind. When it is a startup, knowing such marketing tips becomes all the more important. Today, we reveal 6 most important SMS marketing tips, especially for the startups.

IT security has a big job: keep corporate data safe in the face of motivated hackers and unaware employees. Today that job is harder than ever — employees are bringing their own devices and applications into the office every morning, and walking out the door with corporate data every night.