As marketing professionals in the experiential world, we have become accustomed to the idea of an ever evolving industry. Brands today are moving away from purely face to face physical experiences, and bringing their essence to life, not only through digital immersion creativity but through new technology as well including Virtual Reality (VR) and Augmented Reality (AR). Now, you may ask yourself, “what is the difference between VR and AR, and how are brands utilizing these technologies?”

HOW DO YOU DECIDE?

IT security has a big job: keep corporate data safe in the face of motivated hackers and unaware employees. Today that job is harder than ever — employees are bringing their own devices and applications into the office every morning, and walking out the door with corporate data every night.

Any enterprise that wants to increase its customer base by sending mobile messages should keep certain basic marketing rules in mind. When it is a startup, knowing such marketing tips becomes all the more important. Today, we reveal 6 most important SMS marketing tips, especially for the startups.